Keyword density is an index of the number of times the selected key word appears in the web page. But actually, keywords shouldn't be over used, but should be merely adequate enough to appear at significant locations. Then your site will likely be rejected as an artificial site or spam site, in the event that you repeat your keywords with every other word on every line. Keyword density is always expressed as a percentage of the absolute word content on the given web page.
Imagine you have 100 words in your web page (not including HMTL code used for writing the web-page), and also you utilize a specific key word for five times within the content. The keyword density on such page is got by merely dividing the overall variety of keywords, by the overall number of words that appear on your webpage. Because keyword density is a percentage of the total word count in the page, multiply the above by 100, which is 0.05 x 100 = 5%.
The accepted standard for a density is between 3 % and 5 %, to get recognized by the search engines and you must never exceed it. Remember, that this rule applies to each page on your site. It also applies to not merely to a keyword but also a set of keywords that links to an alternative service or product. The keyword density must always be between 3 % and 5 %.
Easy steps to assess the density:
1.) Copy and paste the content with an individual web page into a word-processing applications application like Word or Word Perfect.
2.) Go to the "Edit" menu and click "Select All". Now visit the "Tools" menu and select "Word Count". Write-down the absolute number of words in the webpage.
3.) Now select the "Find" function on the "Edit" menu. "Replace" that word with similar word, which means you don't change the text.
4.) When you finish the replace function, the program will provide a count of the words you changed. That gives the number of times you've used the keyword in that page.
5.) Using the total word count for the page and also the overall number of keywords you are now able to compute the density.
