In the actual universe, it is possible to differentiate a business due to the structure, window displays, or signs. You can tell that the bank is really a bank, or possibly a clothing store is truly a clothes shop. In the Internet, however, it really is an completely different story completely. Your domain name is the only clue to your own online business. You do not have visual clues: no location, no appearance, and no shop design. Rather, users need to enter a word or a set of words to reach your website. Who will actually tell that Amazon.com sells publications?
A good domain name is the greatest advantage you can ever have. It might make your company stick out in the crowd, or simply float aimlessly in space. The necessity to supply immediate clues to an internet business resulted in the preponderance of generic domain names. Generic names instantly provide the user with an idea of what a company is about, what to anticipate and look for in a site. For example, Etoys.com is actually a toy store. The temptation of the generic name has been so powerful that some companies even paid ridiculously high costs to get the name they want. Telephone.com was acquired for $1.75 million, while Bingo.com sold for $1.1 million.
However, generic names do not automatically create the "buzz" that you had like encompassing your website. Branding has always been about proper names: McDonald's did not name their store Burger. Hertz is not called Car Rental. FedEx is not Mail Carrier. Kodak is not Photographs. Microsoft is not Computer Software. For greater branding results, your domain name should be memorable and easy to recall. Remember the following tips when developing a domain name.
• The domain name must be brief
• The domain name must be straightforward
• It should be suggestive of your business classification
• It must be exceptional
• It must be easy to interpret and pronounce
• It must be personalized
• It shouldn't be hard to spell
• It shouldn't be difficult to remember
Domain names may be registered through numerous companies (known as "registrars") - a listing of the businesses can be found at ICANN: http://www.icann.org. You can create 1 to 10 years - prices can vary anywhere from $10 to $20 each year. Most web hosting companies, as explained later,
Will handle the registration process for you, but be certain that you are properly listed as the owner of the domain when it is registered. You may be surprised at the number of cases, where site owners have let a domain name slip by if they have not renewed over time.
Sooner or later when you are making your site, you'll to get to purchase a domain name. This is actually the address that users type in their browsers to achieve your website. But domain names are likewise a golden opportunity to earn some easy money.
I'm not talking about Web real-estate, where you buy up good names and sell them on for a profit in case you have not experienced that now, forget it. The bottom's fallen away from the market and the finest domains are over. I am referring to expiring domains. A large number of webmasters invest effort, time and money to build up traffic and market their website. Many of them then lose interest and continue on, leaving their site active. Which means that although they still own the domain, they are not actively marketing it. However, they don't need to. Each of the automated marketing systems they have put in place are still getting visitors. The website runs itself.
Now, at some point the possession of these domains is going to expire. In the event that you snap-up those domains as soon as they return onto the market, you have really got a prebuilt stream of customers. You can either reconstruct the site, or redirect the traffic to your own domain. You may set up an affiliate program get paid for consumers someone else paid for. It is that easy. There are plenty of choices, and plenty of simple methods to make a lot of money with extremely little effort. Opportunities such as these are everywhere.
